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November 2023

AI Strategies Workshop with Laboratory Products Association

The LPA recently hosted a Marketing and Sales workshop in Boston, MA, focusing on AI Strategies. The event, led by the engaging Christopher Penn from Trust Insights, provided attendees with a comprehensive view of generative artificial intelligence and the technology behind popular tools such as ChatGPT, Microsoft Bing, and Google Bard. Chris covered various aspects, from prompt engineering to use case categories, highlighting the profound impact these tools can have on search, brand development, copywriting, and day-to-day workflow. The hands-on session proved to be both informative and thought-provoking.

Participants, including the BRANDTECH team, gained valuable insights into simplifying their daily tasks with AI tools. Additionally, they discovered opportunities for more intricate custom query tasks and persona marketing tactics. The workshop not only equipped attendees with practical ways to enhance their day-to-day operations but also opened doors to explore more sophisticated strategies leveraging AI.

The Lab Manager's Quest for Sustainable Science

Embracing sustainability with vacuum pump solutions is the focus of this article collaboration with Lab Manager. 
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VACUUBRAND® pump takes a trip to Panama via a research vessel!

A new research vessel, Falkor, currently stationed in Panama, works with scientists to research microplastics in our oceans. Around the 1:00 mark, see an MD 1C chemistry diaphragm pump featured prominently in the interview.

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Sales Spotlight

Joe Alsadi is the BRANDTECH Sales Representative based in southern California. During his first visit to Essex, he knew it was a unique opportunity and still enjoys the small company feel and mutual values of the team. “Over the past 5 years, I’ve witnessed the increasing buzz around our high-quality liquid handling solutions, vacuum pumps, and service. It feels good being a trusted consultant to so many brilliant scientists.” Joe especially enjoys troubleshooting complex chemistry workflows and delivering solutions to vacuum-related pain points. Before sales, Joe spent his time exploring Arizona’s remote wilderness as a Game & Fish wildlife biologist, where he camped, chased eagles in helicopters, and repelled into their nests to band nestlings. As part of his work, Joe learned to identify all the many hundreds of birds in the Southwest US by both sight and sound!

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I2SL - A Focus on Sustainability

We are thrilled to share the highlights of our recent participation in the I2SL Annual Conference. This international event is dedicated to advancing energy efficiency, decarbonization, and sustainability in laboratories and high-tech facilities. With 585 registered attendees, this year's conference was one of their best attended yet.

At our booth, our experts John Kalinowski and Age Tabion had the pleasure of showcasing our VACUU-LAN® lab vacuum systems. Attendees were enthusiastic about the features and benefits of our vacuum solutions for laboratory environments. The positive response and engagement reaffirmed the relevance and impact of our technology in advancing the goals of energy efficiency and sustainability within laboratory settings. VACUU·LAN will be participating in I2SL in 2024, see you in St. Louis!

AEC Webinar (the last one of 2023):

December 14th at 1pm EST – VAC 202: Modular Lab Vacuum for Building-Wide Installation

BRANDTECH Scientific is the US and Canadian division of the BRAND Group representing: 

888-522-2726 | info@brandtech.com | brandtech.com

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