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The Chemistry of Love: What Actually Happens in Your Brain When You Fall for Someone
With Valentine's Day this weekend, it is the perfect time to look at what really happens in your brain when you fall in love. That fluttery, cannot stop smiling feeling is driven by a rush of dopamine, the brain’s reward chemical that boosts pleasure, motivation, and focus. At the same time, norepinephrine increases your energy and alertness, which is why your heart races and your palms might get a little sweaty. Early-stage attraction can also lower serotonin levels, which may explain why you suddenly find yourself thinking about one person all the time.
As things move from sparks to something steadier, your brain leans more on oxytocin and vasopressin, two chemicals closely linked to bonding and long-term attachment. Oxytocin is often released through touch and closeness, helping build trust and emotional connection. Vasopressin is associated with commitment and protective behaviors, which may play a role in why some relationships feel deeply secure over time. Brain imaging studies even show that romantic love activates reward circuits in a way that can resemble the intensity of addiction, which makes those early butterflies feel extra powerful. So, whether you are spending Valentines Day with a partner, friends, or your favorite snacks, just know your brain is doing some very real science behind the scenes.
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A Complete Bouquet of Everyday Essentials
Streamline your bench setup with a Transferpette® S bundle that brings together four pipettes, compatible tips, and a carousel stand in one cohesive package. Covering your core volume ranges with consistent ergonomics and performance, this all-in-one assortment helps reduce fatigue, minimize user-to-user variability, and keep workflows moving smoothly — everything you need, together in one place. SHOP NOW!
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BRANDTECH Sales Team Comes Together in Denver
At the end of January, BRANDTECH came together in Denver, Colorado for our annual sales meeting—an energizing few days focused on collaboration, strategy, and growth. The meeting welcomed the sales team from across the U.S. and Canada, along with individuals from leadership, product management, and marketing. The time spent together strengthened alignment across the organization and reinforced our shared commitment to delivering value for our customers and partners. President’s Club Awards were earned by John Kalinowski, Top Sales Representative for outstanding sales achievement, Luisa Marino in Canada for Region of the Year, and Joe Asadi and Luisa Marino for achieving over 100% of target.
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Where Vacuum Meets Integration: OEM Products & Custom Solutions
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Vacuum technology is a critical component in OEM equipment, supporting performance, consistency, and reliability across a wide range of industrial and scientific applications. From analytical instruments to automated systems, integrated vacuum solutions enable precise control, compact design, and seamless operation within larger platforms.
Because OEM environments demand long service life, tight space constraints, and dependable operation under varying loads, selecting the right vacuum component is essential. Compact, oil-free, and customizable vacuum pumps help manufacturers optimize system performance, reduce maintenance requirements, and meet stringent quality standards. With the right OEM vacuum solution, equipment manufacturers can deliver reliable, scalable systems that perform as intended every time.
LEARN MORE
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Supporting Critical Workflows in Food & Beverage Laboratories
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Food and beverage laboratories support a wide range of analytical and quality control workflows, including titrations, sample preparation, filtration, and solvent handling. These applications require precise volume delivery, chemical compatibility, and reliable vacuum performance to ensure consistent, reproducible results. BRANDTECH supports the food and beverage industry with a broad portfolio of liquid handling and vacuum solutions, backed by application expertise to help labs implement best practices across diverse testing environments. LEARN MORE
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