AI Strategies Workshop with Laboratory Products Association

The LPA recently hosted a Marketing and Sales workshop in Boston, MA, focusing on AI Strategies. The event, led by the engaging Christopher Penn from Trust Insights, provided attendees with a comprehensive view of generative artificial intelligence and the technology behind popular tools such as ChatGPT, Microsoft Bing, and Google Bard. Chris covered various aspects, from prompt engineering to use case categories, highlighting the profound impact these tools can have on search, brand development, copywriting, and day-to-day workflow. The hands-on session proved to be both informative and thought-provoking. Participants, including the BRANDTECH team, gained valuable insights into simplifying their daily tasks with AI tools. Additionally, they discovered opportunities for more intricate custom query tasks and persona marketing tactics. The workshop not only equipped attendees with practical ways to enhance their day-to-day operations but also opened doors to explore more sophisticated strategies leveraging AI.

Amy Hurtado

Director Marketing Communications

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